Salesforce Memes

Memes are a form of communication that can convey complex ideas, messages, and emotions in an instant. By playing into Salesforce’s cult brand status with “Salesforceified” memes, we connect better with our customers while driving engagement, awareness, and web progression. Our meme strategy not only ensures messages are seen, but also enjoyed and shared, enhancing our audience's experience with the brand on social media.

In FY24, four memes out of 2,385 posts drove 17.8% of all engagements and 11.5% of social web progression.

Creative Strategy & Direction: Kyle Legg
Design and Illustration: Kyle Legg and Yotam Gilad
GIF Animation: Yotam Gilad