Ask More of AI LinkedIn Newsletter

To support Salesforce’s “Ask More of AI” brand campaign and drive awareness and perception of Salesforce as the leader of trusted AI, we launched the Ask More of AI LinkedIn newsletter in June 2023.

LinkedIn Newsletters present a massive opportunity to brands, converting a high number of followers to subscribers (10–25%).

The Ask More of AI LinkedIn newsletter is an editorial publication, designed to educate our audience about AI, understand how to use it — and its pitfalls, and build trust without feeling like an advertisement. It follows an Axios Smart Brevity format which is crucial for conciseness, engagement, shareability, and effectiveness. It features Salesforce blog and research content, plus a round-up of the latest breaking news at the intersection of artificial intelligence and business.

In its first year, the Ask More of AI LinkedIn newsletter has reached 1.5M subscribers (28.5% of followers) and exceeded email benchmarks.

Newsletter and Social Strategy: Kyle Legg
Curator and Editor: Lisa DiCarlo Lee